A simple and powerful way to deliver your complex message

September 01, 2015 at 1:15 PM

One of the important things to remember when creating content for your blogs and social media accounts is that the same content doesn’t work across all formats… or can it?

Introducing the flexible, multitalented… infographic!

Infographics are a great way to mix up your content and communicate complex concepts in an accessible way.  They are incredibly effective and they work really well across different platforms – you can blog them, tweet them, pin them, Facebook them, link them in… you get the idea.

Infographics are something you need to consider as part of your marketing strategy.

So firstly, what is an infographic?

Infographics are a visual representation of a set of data and/or instructive information. The point is to present complex information clearly and quickly, translating data into insights and understanding. 

This infographic on how to sit properly or this on how to iron a shirt are good examples of instructive infographics. They are simple, visually appealing, and you can largely get the point without doing much reading.

This infographic  we recently did for our client Plus4Group is a good example of a visual representation of data - a simple but strong depiction of the statistics on home foreclosures.

So why are infographics so powerful and effective?

If a picture speaks a thousand words and a good infographic presents information in a way that it is easily digestible, entertaining and memorable it is easy to understand why they work so well in an age where we are overwhelmed with information.

We are visual creatures - 65% of us are visual learners and our brain processes information 60,000x faster when it is presented in a visual format. We retain up to 20% of the information we process visually but only 10% of the information we read. Website content with images gets 47% more clicks than those without. Basically, we really like pictures; they make things easier.

A few last points…

So you have decided to give this infographic idea a whirl – a few things you need to keep in mind.

  • Hire a professional. This is a no DIY zone – to create a truly memorable, and most importantly shareable, infographic you need to work with a good graphic designer. There is a whole world of colour and balance and layout that can make or break your infographic.
  • Be original. You can be inspired by other infographics (and sharing these with the aforementioned graphic designer will help make sure you’re on the same page) but to really make an impression yours should be original.
  • Don’t make it all about you – you shouldn’t be using an infographic just to sell your product or service. An instructional infographic can be a great way to explain how to use your product or get the most out of your services, but you should really be thinking about offering something extra that is useful or interesting to your target audience.

Still not convinced? Here is a link to a great infographic about infographics from NeoMam Studios.

We’d love to work with you on making some great infographics – call us.  

Tags: Social Media online marketing call in the specialists infographics
Category: Marketing


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