Where the Rubber Meets the Road...

July 02, 2013 at 8:49 AM

I recently came across this blog by Optify's Uri Bar-Joseph - his breakdown of just what a lead is worth is great reading... If you're a marketing geek (like me!) the downloadable lead value calculator is pretty cool too!

B2B Marketing 101: The Basic Math of B2B Marketing

If you’re a B2B marketer, you’re probably in one of two groups – you either hate anything to do with numbers or you love it. I love it. It’s also the reason why I became a marketer; the combination between art and science, left brain and right brain, creativity and data-driven decisions. B2B marketing tends to be heavily skewed towards the analytics side, and the success of any business comes with figuring out the mathematical model that makes it a profitable organization. So is the case with marketing teams. If you want to be successful in generating demand for your business and delivering high quality leads to your sales team, you need to understand the mechanics of your business.

How much is a lead worth?... Check the full blog.


Tags: B2B Marketing analytics
Category: Marketing


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