Thinking about getting your business on social media? Hang on just a minute…

August 12, 2015 at 12:10 PM

Having a social media presence is an important part of the marketing plan for many businesses, but there are a few things to think about before you jump in.

While it can seem simple enough – you may have your own Facebook account, you know how it works and so on – when using social media channels for business there are lots of complexities to consider. Take Facebook for example - it was initially set up as a personal networking channel, which means adapting it for business use can be tricky. It really is worth consulting a professional before you get started so you have everything set up properly – it can be very difficult to change your setup further down the road.

How do we know this? Because our clients – all of whom are smart, tech savvy, and successful in life and business – keep getting caught out. Investing in a couple of hours upfront will ensure you have the appropriate set up, administered by the most appropriate people.

Pitfalls to consider:

  • You need to make sure the profiles are set up correctly – i.e. they are set up as business, not personal, profiles
  • Make sure the naming of the profiles are consistent across all social media channels, and with the rest of your marketing efforts
  • And we mean all social media channels – there may be some out there that you haven’t heard of yet, or are not planning to use yet, but you should think about getting your account set up so it is available if you do want to use it in future
  • Learn more about the social media accounts you are planning to use so you are using them correctly and getting the most out of them – the same content doesn’t work across Facebook, Twitter, Instagram and Pinterest
  • Make sure the account information is complete - with a professional logo, banner, contact details and description
  • You need to decide who administers your social media accounts and what level of access they have (and make sure you review from time to time, especially if staff have left the business). See our blog post She did what? #oops for more on deciding who should manage your accounts
  • And on that note – you need to have a social media policy for your staff, both for using the company account and their personal accounts
  • Make sure the login details are stored somewhere safe so you can access them in future
  • Consider what happens if you decide to sell the business - how will you pass on ownership of what could be a very valuable marketing asset
  • Don’t come to the table thinking social media is free and easy. You need to invest  and work on your social media marketing for it to really yield results

Once you have your accounts set up you are ready to use them – which brings its own challenges. The main thing to keep in mind is that your social strategy needs to be a part of your cohesive, overall marketing plan and support your business objectives.

For some more info on getting the most out of social media check out these blogs too:
Don’t get stuck on social media – it’s actually about the message
How would you deal with a negative Facebook comment?

Need help getting your social media accounts set up? Or developing your social media marketing plan? Call us

Tags: Social Media call in the specialists tips facebook goals planning LinkedIn how to marketing strategy
Category: Social Media


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