Omni-Channel Shoppers: An Emerging Retail Reality

March 30, 2015 at 12:40 PM

Here is an interesting article I wanted to share with you. It’s all about being aware that people ‘shop’ across various channels (online and offline) so businesses need to make sure their online presence is consistent with offline.

While most of my clients aren’t retailers, I think the logic applies equally - your clients won’t just ring around or ask for referrals, they’ll also jump online and start Googling. You need to make sure you pop up in response to what they’re likely to be searching for and providing the right information on your site.

Read the article here

And get in touch if you want to discuss aligning your online and offline presence. 

Tags: online marketing tips link offline marketing
Category: Marketing


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