Marketing to Many (Individuals!)

June 24, 2013 at 10:15 AM

Marketing Automation: The Need for a Behavior-Based Program
By Ellen Valentine of Silverpop

"It's time for marketers to move beyond marketing to people as a group. By addressing an individual person's needs and wants, you'll deliver campaigns that greatly increase customer and prospect engagement and ultimately drive sales, which should truly be the end goal for any marketer."

This is so true. It's all well and good to have a clever strategy set up to deliver on your business' marketing needs, but does the experience you've created address the needs of your customer first and foremost? 

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Tags: automation
Category: Digital Marketing


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