Categories


Tags



Archive

Marketing to Many (Individuals!)

June 24, 2013 at 10:15 AM

Marketing Automation: The Need for a Behavior-Based Program
By Ellen Valentine of Silverpop

"It's time for marketers to move beyond marketing to people as a group. By addressing an individual person's needs and wants, you'll deliver campaigns that greatly increase customer and prospect engagement and ultimately drive sales, which should truly be the end goal for any marketer."

This is so true. It's all well and good to have a clever strategy set up to deliver on your business' marketing needs, but does the experience you've created address the needs of your customer first and foremost? 

Read more at: http://www.marketingprofs.com/articles/2013/10961/marketing-automation-the-need-for-a-behavior-based-program#ixzz2X50lplKT



Tags: automation
Category: Digital Marketing

Comments

Leave a Reply



(Email addresses will not be published.)

Please type the letters and numbers shown in the image.Captcha CodeClick the image to see another captcha.