Why you really need to build a digital asset for your business

September 29, 2015 at 11:48 AM

Talking to some business owners you might get the impression that having a strong digital presence is a side dish, or something extra to do if you have time. A nice-to-have.

It isn’t. It is a need-to-have. An essential part of a healthy business.

I was talking to a business advisor recently who said if you are trying to sell two identical businesses, one with a great digital profile and the other without, the great digital profile would add up to 50% more to the value of the business.

This is a compelling reason to make sure your business has a digital profile, and it is being used well. Especially as it takes time to build; it isn’t something you can quickly cobble together when you decide to put your business on the market.

Let’s break it down and look at why it is important.

For many businesses, your website is your shop front – it is a marketing tool that is open 24/7, 365 days of the year. It is where people searching for your products and services can find them, gain a critical first impression, learn more about your business and ultimately judge whether you are what they are looking for.

Having a great website is critical. For more on what you can do to make sure your website is on track check out our previous blogs, 3 steps to get your website to work for you, How to catch a goldfish – Grabbing the attention of your website visitors and 5 reasons your website is never finished.

Investing some time in setting up and maintaining your social media profiles is also vital; making sure you are represented  across the most appropriate platforms for your business, designed to suit your target customers.

Here are four quick fire tips to give your digital profile a health check.  

  1. Great website – well presented, up-to-date, cared for as if it was your shop and including content with the right information to help people find and accurately assess you.
  2. Great digital marketing – this could include search engine optimisation (SEO), search engine marketing (SEM), digital display ads and so on.
  3. Great social media presence – choose the channels and design content that will appeal to and be useful to your target customers (here are some social media tips we prepared earlier).
  4. Great email communications – email is not dead! It is a highly effective, measurable way to influence existing customers and prospects. 72% of consumers say that email is their favoured means of communication with companies they do business with (MarketingSherpa 2015).

The key to all of this is quality and the right level of investment – for help with that, contact us.

Tags: seo call in the specialists digital content solutions sem marketing strategy digital marketing digital asset business sale
Category: Digital Marketing


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