Want to keep your blog interesting? It is all about balance

July 30, 2015 at 10:35 AM

No matter how good your favourite food is, if eaten meal after meal, day after day, it will get boring. What a way to ruin a good thing.

If variety is the spice of life a blog is no different. Churning out the same type of blog day after day, week after week is not only going to get a little tedious for your reader – it is going to get boring for you to write.

So – how to keep your blog content well balanced, and therefore maintain interest?

Plan, plan, plan and then write.

The best idea is to have a content strategy in place for the year. This should map out the key messages you want to get across, what your audience is interested in, which digital media channels you want to target with your blog and leave some room to jump on topical news that is relevant to your business. It should also fit in to your overarching marketing plan.

As far as mixing it up goes you have two main options. You can either follow a set schedule (“If it is Tuesday it must be time for a thought leadership piece”) or have a more fluid plan to hit all the bases (“Each month I want ten posts, including at least one video, two How To blogs, one guest blog, one point of view on a hot topic and one case study.”)

It is always important to keep in mind that you are blogging for your customers and to make sure you are offering them content they will want to read.   82% of consumers feel more positive about a company after reading custom content, so if your product or service has a long lead nurturing period, continuously providing quality content can be a great way to keep the lead warm.

We love the LinkedIn Marketing Solutions handy infographic which takes the food comparison to a whole new level, breaking down the different types of blogs into five “food” groups and then suggesting how to mix them up over the course of a week.

And some great news - we are really good at developing content marketing strategies… and writing blogs! Call us if you need a hand.

Tags: call in the specialists planning content marketing blog marketing strategy
Category: Content Marketing


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