Search Blogs

A simple and powerful way to deliver your complex message

One of the important things to remember when creating content for your blogs and social m....edia accounts is that the same content doesn........rsquo........t work across all formats
Infographics are a great way to mix up your content and communicate complex concepts in an accessible way. http://www.eastmc.co.nz/blog/why-you-should-use-infographics-as-part-of-your-marketing-strategy/

Omni-Channel Shoppers: An Emerging Retail Reality

Here is an interesting article I wanted to share with you. It........rsquo........s all about being aware that people ........lsquo........shop........rsquo........ across various channels ........online and offline
Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here are three ways retailers can reach this shopper by measuring behavior, providing localized information, and creating the right … http://www.eastmc.co.nz/blog/omni-channel-shoppers-an-emerging-retail-reality/

Is organic really better? When it comes to search results - absolutely!

While touching base with clients during the first week back at work I was delighted to fi....nd one had just landed her dream client ........ndash........ what a way to start the New Year
While touching base with clients during the first week back at work I was delighted to find one had just landed her dream client – how did she do it? http://www.eastmc.co.nz/blog/is-organic-really-better-when-it-comes-to-search-results-absolutely/

My New Year’s Resolution – The benefits of outsourcing

Welcome back........ Like many others........ this week I am back at work for the year........ refreshed after the summer break and ready to tackle the year with new plans and ideas.
This year I have made a professional New Year’s resolution I want to share. Follow the advice I give my clients: Outsource. http://www.eastmc.co.nz/blog/my-new-years-resolution-the-benefits-of-outsourcing/

Just follow the yellow brick road? First define your Emerald City.

Before developing a marketing plan it is so important to have........ and be able to articulate........ a clear vision for the future of your business. While it may seem logical to begin by
Before developing a marketing plan it is so important to have, and be able to articulate, a clear vision for the future of your business. http://www.eastmc.co.nz/blog/just-follow-the-yellow-brick-road-first-define-your-emerald-city./

Do you know how far your marketing dollars are going?

Many business owners have no idea how to measure their marketing........ or even that they can or should be.........nbsp........Unfortunately this means they may be missing opportunities to maximise their marketing spe
The importance of reporting on your marketing efforts and how to set up a simple reporting system. http://www.eastmc.co.nz/blog/do-you-know-how-far-your-marketing-dollars-are-going/

She did what? #oops

For many busy organisations ........large or small........ social media can easily be a case of ........ldquo........Yeah........ I guess we should do that ........ndash........ get Susie to do it........ she........rsquo........s young.
How to choose the right person to be in charge of your social media... http://www.eastmc.co.nz/blog/she-did-what-oops/

Where the Rubber Meets the Road...

I recently came across this blog by Optify........s Uri Bar........Joseph ........ his breakdown of just what a lead is worth is great reading... If you........re a marketing geek ........like me
I recently came across this blog by Optify's Uri Bar-Joseph - his breakdown of just what a lead is worth is great reading... http://www.eastmc.co.nz/blog/where-the-rubber-meets-the-road.../

She'll Be Write: A word on DIY marketing content

Like many kiwis........ I subscribe to the ........these days somewhat outdated........ dream of a quarter acre paradise. My bank manager is certainly reaping the reward of my d
In a country where the culture is founded on a 'she'll be right' attitude, reinforced with plenty of No 8 wire, it can be hard to believe that sometimes specialist tasks are best left to a professional... http://www.eastmc.co.nz/blog/test/

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