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Why you really need to build a digital asset for your business

Talking to some business owners you might get the impression that having a strong digital.... presence is a side dish........ or something extra to do if you have time. A nice
Building a digital asset for your business is an important way to add value. http://www.eastmc.co.nz/blog/how-to-add-value-to-your-business-digital-asset-marketing-strategy/

Could it be? Free Stock Images!

While using images in your digital marketing is incredibly important........ ........did you know articles with images get 94........ more total views............ photographers are expensive and it can be a pain to always have to
How to get high quality free stock images to boost your digital marketing efforts http://www.eastmc.co.nz/blog/could-it-be-free-stock-images/

SEM and SEO - what are they?

In recent blog posts we........rsquo........ve touched on Search Engine Marketing ........SEM........ and Search Engine Optimisation ........SEO........ and how they can drive traffic to your website and increase your organic results in searc
Let's look at SEM and SEO in a little more depth - what do they mean and what should you be doing? http://www.eastmc.co.nz/blog/what-are-sem-and-seo-how-to-use-sem-and-seo-for-your-marketing-plan/

Why video should be in your marketing toolbox

Video is an effective marketing tool that you need to consider using as part of your mark....eting plan. It is a great way to engage audiences on screen
Video is an effective marketing tool to engage audiences on screen, bring your website to life, help explain complicated concepts and give you a presence on video search engines - and it should be part of your marketing plan. http://www.eastmc.co.nz/blog/how-to-use-video-for-marketing-strategy-why-to-use-video-for-marketing-strategy/

How often should you update your blog?

So you have decided to set up a blog and are now wondering what you should be doing with ....it. Or perhaps you took that step a while ago and had a flurry of posts but now your blog
How often is "just right" to update your business blog? There are a number of factors to take into account when deciding. http://www.eastmc.co.nz/blog/blogging-how-often/

Why you should treat your email database like gold

I am lucky to have a great group of clients. I love to work with people who have good eth....ics and this extends to the way they treat their email databases. They are considerate abo
Your email database consists of people paramount to the survival of your business. Making sure you strengthen and enhance that relationship should be an important part of your marketing strategy. http://www.eastmc.co.nz/blog/why-you-should-treat-your-email-database-like-gold/

Digital brand presence - why your organisation needs one...

If you were to ask us what we do here at East........ we would tell you we create digital content marketing that delivers measurable results fo....r kiwi businesses.
What is a digital brand presence? And why is it so important all of a sudden to have one? Find out... http://www.eastmc.co.nz/blog/digital-brand-presence-why-your-organisation-needs-one.../

Stuck for blog ideas? 7 ideas to help you get back on track

If you........rsquo........ve committed to a blog........ it can be an effort to keep up regular posts. One of the biggest complaints we come acros....s ........ndash........ aside from a lack of time
If you’ve committed to a blog, it can be an effort to keep up regular posts. Here are seven great ways to get you back on track if you’re a little behind on your posts... http://www.eastmc.co.nz/blog/stuck-for-blog-ideas-7-ideas-to-help-you-get-back-on-track/

Five Ways to Turn Your Content into a 2 Way Conversation...

Want to get max value out of your investment in marketing content........ Try turning it into a two way conversation... Here........rsquo........s how........ 1. Consider your topic.
Want to get max value out of your investment in marketing content? Try turning it into a two way conversation.. http://www.eastmc.co.nz/blog/five-ways-to-turn-your-content-into-a-2-way-conversation.../

When Good Emails Go Bad

We........rsquo........ve all seen them ........ndash........ the hastily corrected emails that come out moments after a company has sent out their lat....est piece of e........marketing glory. Whether it was a wrong date
For businesses engaged in regular email marketing campaigns, here are a few tips to help ensure you’re not on the business end of an email drama... http://www.eastmc.co.nz/blog/when-good-emails-go-bad/

Marketing to Many (Individuals!)

Marketing Automation........ The Need for a Behavior........Based Program By Ellen Valentine of Silverpop ........It........s time for marketers to move beyond marketing to people as a group. By addressing an indiv
A follow up to last week's post about Marketing Automation - this post at marketingprofs.com caught my eye... http://www.eastmc.co.nz/blog/marketing-to-many-individuals/

7 Ways to Make Your Marketing Emails Earn Their Keep

Got a customer or prospect email database........ Sending out regular updates........ Considering all of the hard work that goes into putting together marketing emails
Considering all of the hard work that goes into putting together marketing emails, it’s a massive let down when your latest example of e-marketing brilliance fails to generate any real response from your customers... So how do you encourage more people t… http://www.eastmc.co.nz/blog/7-ways-to-make-your-marketing-emails-earn-their-keep/

Our Latest Blog Posts

Sep
29
Digital Marketing
Building a digital asset for your business is an important way to add value.
Read More

Sep
11
Content Marketing
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Sep
01
Marketing
Infographics are a great way to mix up your content and communicate complex concepts in an accessible way.
Read More

Aug
18
Digital Marketing
How to get high quality free stock images to boost your digital marketing efforts
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Aug
12
Social Media
Having a social media presence is an important part of the marketing plan for many businesses, but there are a few things to think about before you jump in.
Read More

Jul
30
Content Marketing
Planning your blog as part of your content marketing strategy will make it easier to keep it interesting and balanced.
Read More

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