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Omni-Channel Shoppers: An Emerging Retail Reality

Here is an interesting article I wanted to share with you. It........rsquo........s all about being aware that people ........lsquo........shop........rsquo........ across various channels ........online and offline
Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here are three ways retailers can reach this shopper by measuring behavior, providing localized information, and creating the right … http://www.eastmc.co.nz/blog/omni-channel-shoppers-an-emerging-retail-reality/

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