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Thinking about getting your business on social media? Hang on just a minute…

Having a social media presence is an important part of the marketing plan for many busine....sses........ but there are a few things to think about before you jump in. While it can seem simple
Having a social media presence is an important part of the marketing plan for many businesses, but there are a few things to think about before you jump in. http://www.eastmc.co.nz/blog/social-media-marketing-plan-set-up-pitfalls/

Want to keep your blog interesting? It is all about balance

No matter how good your favourite food is........ if eaten meal after meal........ day after day........ it will get boring. What a way to ruin a good thing. If variety is the spice of life a
Planning your blog as part of your content marketing strategy will make it easier to keep it interesting and balanced. http://www.eastmc.co.nz/blog/blog-as-part-of-marketing-strategy-importance-of-balance/

3 steps to get your website to work for you

Most businesses have a website........ndash........ it is a key part of doing business and for many is the first step in their marketing plan.............nbsp........ One of the big differences in whether or not it is an effective marketing tool is the
Just having a website isn't enough - you need to get it to work for you. http://www.eastmc.co.nz/blog/get-your-website-to-work-for-you/

How to effectively use keywords in your blog – quality over quantity

A key component of content marketing and search engine optimisation ........SEO........ is the use of keywords. Knowing how to use keywords effectively to drive your listing up
Knowing how to use keywords effectively to drive your listing up the search engine results page is important - however there are a few more subtle aspects of keyword use to keep in mind. http://www.eastmc.co.nz/blog/how-to-effectively-use-keywords-in-your-blog-quality-over-quantity/

How to catch a goldfish – Grabbing the attention of your website visitors

Research has shown that attention spans are decreasing........ and the average attention span is now shorter than that of a goldfish........ Interesting news........ especially in relation to your online marketing
Research has shown attention spans are decreasing, with the average attention span now shorter than that of a goldfish! What does this mean for your website? http://www.eastmc.co.nz/blog/strategic-online-marketing-attention-grabbing-websites/

Build it and they will come? How to attract traffic to your website

In our last blog post we talked about why your website will never be finished.........nbsp........ However........ it is all very well to have your new........ nice........ tidy........ up........to........date website sitting there all pretty
Planning for ongoing investment in your online marketing is key to attracting traffic to your website. http://www.eastmc.co.nz/blog/build-it-and-they-will-come-how-to-attract-traffic-to-your-website/

Don’t get stuck on social media – it’s actually about the message

Social media is an exciting and powerful addition to the marketing mix. It is still new........ shiny and constantly changing and evolving........hellip........ all of which means it can seem a little mysterious and complex
Social media is an exciting and powerful addition to the marketing mix - is it the answer to all your marketing needs? http://www.eastmc.co.nz/blog/dont-get-stuck-on-social-media-its-actually-about-the-message/

My New Year’s Resolution – The benefits of outsourcing

Welcome back........ Like many others........ this week I am back at work for the year........ refreshed after the summer break and ready to tackle the year with new plans and ideas.
This year I have made a professional New Year’s resolution I want to share. Follow the advice I give my clients: Outsource. http://www.eastmc.co.nz/blog/my-new-years-resolution-the-benefits-of-outsourcing/

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Aug
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Having a social media presence is an important part of the marketing plan for many businesses, but there are a few things to think about before you jump in.
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Jul
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Content Marketing
Planning your blog as part of your content marketing strategy will make it easier to keep it interesting and balanced.
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