Search Blogs

SEM and SEO - what are they?

In recent blog posts we........rsquo........ve touched on Search Engine Marketing ........SEM........ and Search Engine Optimisation ........SEO........ and how they can drive traffic to your website and increase your organic results in searc
Let's look at SEM and SEO in a little more depth - what do they mean and what should you be doing? http://www.eastmc.co.nz/blog/what-are-sem-and-seo-how-to-use-sem-and-seo-for-your-marketing-plan/

Why video should be in your marketing toolbox

Video is an effective marketing tool that you need to consider using as part of your mark....eting plan. It is a great way to engage audiences on screen
Video is an effective marketing tool to engage audiences on screen, bring your website to life, help explain complicated concepts and give you a presence on video search engines - and it should be part of your marketing plan. http://www.eastmc.co.nz/blog/how-to-use-video-for-marketing-strategy-why-to-use-video-for-marketing-strategy/

3 steps to get your website to work for you

Most businesses have a website........ndash........ it is a key part of doing business and for many is the first step in their marketing plan.............nbsp........ One of the big differences in whether or not it is an effective marketing tool is the
Just having a website isn't enough - you need to get it to work for you. http://www.eastmc.co.nz/blog/get-your-website-to-work-for-you/

How to effectively use keywords in your blog – quality over quantity

A key component of content marketing and search engine optimisation ........SEO........ is the use of keywords. Knowing how to use keywords effectively to drive your listing up
Knowing how to use keywords effectively to drive your listing up the search engine results page is important - however there are a few more subtle aspects of keyword use to keep in mind. http://www.eastmc.co.nz/blog/how-to-effectively-use-keywords-in-your-blog-quality-over-quantity/

How often should you update your blog?

So you have decided to set up a blog and are now wondering what you should be doing with ....it. Or perhaps you took that step a while ago and had a flurry of posts but now your blog
How often is "just right" to update your business blog? There are a number of factors to take into account when deciding. http://www.eastmc.co.nz/blog/blogging-how-often/

Build it and they will come? How to attract traffic to your website

In our last blog post we talked about why your website will never be finished.........nbsp........ However........ it is all very well to have your new........ nice........ tidy........ up........to........date website sitting there all pretty
Planning for ongoing investment in your online marketing is key to attracting traffic to your website. http://www.eastmc.co.nz/blog/build-it-and-they-will-come-how-to-attract-traffic-to-your-website/

Don’t get stuck on social media – it’s actually about the message

Social media is an exciting and powerful addition to the marketing mix. It is still new........ shiny and constantly changing and evolving........hellip........ all of which means it can seem a little mysterious and complex
Social media is an exciting and powerful addition to the marketing mix - is it the answer to all your marketing needs? http://www.eastmc.co.nz/blog/dont-get-stuck-on-social-media-its-actually-about-the-message/

Just follow the yellow brick road? First define your Emerald City.

Before developing a marketing plan it is so important to have........ and be able to articulate........ a clear vision for the future of your business. While it may seem logical to begin by
Before developing a marketing plan it is so important to have, and be able to articulate, a clear vision for the future of your business. http://www.eastmc.co.nz/blog/just-follow-the-yellow-brick-road-first-define-your-emerald-city./

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