Search Blogs

How to effectively use keywords in your blog – quality over quantity

A key component of content marketing and search engine optimisation ........SEO........ is the use of keywords. Knowing how to use keywords effectively to drive your listing up
Knowing how to use keywords effectively to drive your listing up the search engine results page is important - however there are a few more subtle aspects of keyword use to keep in mind. http://www.eastmc.co.nz/blog/how-to-effectively-use-keywords-in-your-blog-quality-over-quantity/

How to catch a goldfish – Grabbing the attention of your website visitors

Research has shown that attention spans are decreasing........ and the average attention span is now shorter than that of a goldfish........ Interesting news........ especially in relation to your online marketing
Research has shown attention spans are decreasing, with the average attention span now shorter than that of a goldfish! What does this mean for your website? http://www.eastmc.co.nz/blog/strategic-online-marketing-attention-grabbing-websites/

How to write a headline that doesn’t suck.

Among my pet hates ........right up there with rush hour traffic and people confusing ........lsquo........you........rsquo........re........rsquo........ and ........lsquo........your........rsquo............ is boring headlines on marketing content. A classic example is the ABC Company E
Among my pet hates (right up there with rush hour traffic and people confusing ‘you’re’ and ‘your’) is boring headlines on marketing content. So, how do you craft a great headline? http://www.eastmc.co.nz/blog/how-to-write-a-headline-that-doesnt-suck./

Stuck for blog ideas? 7 ideas to help you get back on track

If you........rsquo........ve committed to a blog........ it can be an effort to keep up regular posts. One of the biggest complaints we come acros....s ........ndash........ aside from a lack of time
If you’ve committed to a blog, it can be an effort to keep up regular posts. Here are seven great ways to get you back on track if you’re a little behind on your posts... http://www.eastmc.co.nz/blog/stuck-for-blog-ideas-7-ideas-to-help-you-get-back-on-track/

7 Ways to Make Your Marketing Emails Earn Their Keep

Got a customer or prospect email database........ Sending out regular updates........ Considering all of the hard work that goes into putting together marketing emails
Considering all of the hard work that goes into putting together marketing emails, it’s a massive let down when your latest example of e-marketing brilliance fails to generate any real response from your customers... So how do you encourage more people t… http://www.eastmc.co.nz/blog/7-ways-to-make-your-marketing-emails-earn-their-keep/

Our Latest Blog Posts

Sep
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Digital Marketing
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Sep
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Content Marketing
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Sep
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Infographics are a great way to mix up your content and communicate complex concepts in an accessible way.
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Aug
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How to get high quality free stock images to boost your digital marketing efforts
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Aug
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Social Media
Having a social media presence is an important part of the marketing plan for many businesses, but there are a few things to think about before you jump in.
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Jul
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Content Marketing
Planning your blog as part of your content marketing strategy will make it easier to keep it interesting and balanced.
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