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Don’t get stuck on social media – it’s actually about the message

Social media is an exciting and powerful addition to the marketing mix. It is still new........ shiny and constantly changing and evolving........hellip........ all of which means it can seem a little mysterious and complex
Social media is an exciting and powerful addition to the marketing mix - is it the answer to all your marketing needs? http://www.eastmc.co.nz/blog/dont-get-stuck-on-social-media-its-actually-about-the-message/

Why you should treat your email database like gold

I am lucky to have a great group of clients. I love to work with people who have good eth....ics and this extends to the way they treat their email databases. They are considerate abo
Your email database consists of people paramount to the survival of your business. Making sure you strengthen and enhance that relationship should be an important part of your marketing strategy. http://www.eastmc.co.nz/blog/why-you-should-treat-your-email-database-like-gold/

Digital brand presence - why your organisation needs one...

If you were to ask us what we do here at East........ we would tell you we create digital content marketing that delivers measurable results fo....r kiwi businesses.
What is a digital brand presence? And why is it so important all of a sudden to have one? Find out... http://www.eastmc.co.nz/blog/digital-brand-presence-why-your-organisation-needs-one.../

How to write a headline that doesn’t suck.

Among my pet hates ........right up there with rush hour traffic and people confusing ........lsquo........you........rsquo........re........rsquo........ and ........lsquo........your........rsquo............ is boring headlines on marketing content. A classic example is the ABC Company E
Among my pet hates (right up there with rush hour traffic and people confusing ‘you’re’ and ‘your’) is boring headlines on marketing content. So, how do you craft a great headline? http://www.eastmc.co.nz/blog/how-to-write-a-headline-that-doesnt-suck./

When Good Emails Go Bad

We........rsquo........ve all seen them ........ndash........ the hastily corrected emails that come out moments after a company has sent out their lat....est piece of e........marketing glory. Whether it was a wrong date
For businesses engaged in regular email marketing campaigns, here are a few tips to help ensure you’re not on the business end of an email drama... http://www.eastmc.co.nz/blog/when-good-emails-go-bad/

Making Marketing Easier... Without Losing the Human Touch

Marketing automation is a popular topic in marketing circles these days. The increasi....ng sophistication of online technologies means it........rsquo........s now easier than ever to put systems and processes in place to communicate with your cust
Marketing automation is a popular topic in marketing circles these days. The increasing sophistication of online technologies means it’s now easier than ever to put systems and processes in place to communicate with your customers, without actually having… http://www.eastmc.co.nz/blog/making-marketing-easier...-without-losing-the-human-touch/

7 Ways to Make Your Marketing Emails Earn Their Keep

Got a customer or prospect email database........ Sending out regular updates........ Considering all of the hard work that goes into putting together marketing emails
Considering all of the hard work that goes into putting together marketing emails, it’s a massive let down when your latest example of e-marketing brilliance fails to generate any real response from your customers... So how do you encourage more people t… http://www.eastmc.co.nz/blog/7-ways-to-make-your-marketing-emails-earn-their-keep/

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Sep
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Digital Marketing
Building a digital asset for your business is an important way to add value.
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Sep
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Content Marketing
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Sep
01
Marketing
Infographics are a great way to mix up your content and communicate complex concepts in an accessible way.
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Aug
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Digital Marketing
How to get high quality free stock images to boost your digital marketing efforts
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Aug
12
Social Media
Having a social media presence is an important part of the marketing plan for many businesses, but there are a few things to think about before you jump in.
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Jul
30
Content Marketing
Planning your blog as part of your content marketing strategy will make it easier to keep it interesting and balanced.
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