Search Blogs

A simple and powerful way to deliver your complex message

One of the important things to remember when creating content for your blogs and social m....edia accounts is that the same content doesn........rsquo........t work across all formats
Infographics are a great way to mix up your content and communicate complex concepts in an accessible way. http://www.eastmc.co.nz/blog/why-you-should-use-infographics-as-part-of-your-marketing-strategy/

Why video should be in your marketing toolbox

Video is an effective marketing tool that you need to consider using as part of your mark....eting plan. It is a great way to engage audiences on screen
Video is an effective marketing tool to engage audiences on screen, bring your website to life, help explain complicated concepts and give you a presence on video search engines - and it should be part of your marketing plan. http://www.eastmc.co.nz/blog/how-to-use-video-for-marketing-strategy-why-to-use-video-for-marketing-strategy/

3 steps to get your website to work for you

Most businesses have a website........ndash........ it is a key part of doing business and for many is the first step in their marketing plan.............nbsp........ One of the big differences in whether or not it is an effective marketing tool is the
Just having a website isn't enough - you need to get it to work for you. http://www.eastmc.co.nz/blog/get-your-website-to-work-for-you/

How to effectively use keywords in your blog – quality over quantity

A key component of content marketing and search engine optimisation ........SEO........ is the use of keywords. Knowing how to use keywords effectively to drive your listing up
Knowing how to use keywords effectively to drive your listing up the search engine results page is important - however there are a few more subtle aspects of keyword use to keep in mind. http://www.eastmc.co.nz/blog/how-to-effectively-use-keywords-in-your-blog-quality-over-quantity/

How to catch a goldfish – Grabbing the attention of your website visitors

Research has shown that attention spans are decreasing........ and the average attention span is now shorter than that of a goldfish........ Interesting news........ especially in relation to your online marketing
Research has shown attention spans are decreasing, with the average attention span now shorter than that of a goldfish! What does this mean for your website? http://www.eastmc.co.nz/blog/strategic-online-marketing-attention-grabbing-websites/

Using LinkedIn to support your marketing

Been wondering how you could use LinkedIn to support your marketing efforts........ Here........nbsp........is some inspiration........ in the form of LinkedIn........rsquo........s best pages of 2014. We think there are some local examples that deserve a mention too
Been wondering how you could use LinkedIn to support your marketing efforts? Here is some inspiration. http://www.eastmc.co.nz/blog/using-linkedin-to-support-your-marketing/

Omni-Channel Shoppers: An Emerging Retail Reality

Here is an interesting article I wanted to share with you. It........rsquo........s all about being aware that people ........lsquo........shop........rsquo........ across various channels ........online and offline
Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here are three ways retailers can reach this shopper by measuring behavior, providing localized information, and creating the right … http://www.eastmc.co.nz/blog/omni-channel-shoppers-an-emerging-retail-reality/

Build it and they will come? How to attract traffic to your website

In our last blog post we talked about why your website will never be finished.........nbsp........ However........ it is all very well to have your new........ nice........ tidy........ up........to........date website sitting there all pretty
Planning for ongoing investment in your online marketing is key to attracting traffic to your website. http://www.eastmc.co.nz/blog/build-it-and-they-will-come-how-to-attract-traffic-to-your-website/

Don’t get stuck on social media – it’s actually about the message

Social media is an exciting and powerful addition to the marketing mix. It is still new........ shiny and constantly changing and evolving........hellip........ all of which means it can seem a little mysterious and complex
Social media is an exciting and powerful addition to the marketing mix - is it the answer to all your marketing needs? http://www.eastmc.co.nz/blog/dont-get-stuck-on-social-media-its-actually-about-the-message/

Is organic really better? When it comes to search results - absolutely!

While touching base with clients during the first week back at work I was delighted to fi....nd one had just landed her dream client ........ndash........ what a way to start the New Year
While touching base with clients during the first week back at work I was delighted to find one had just landed her dream client – how did she do it? http://www.eastmc.co.nz/blog/is-organic-really-better-when-it-comes-to-search-results-absolutely/

Our Latest Blog Posts

Sep
29
Digital Marketing
Building a digital asset for your business is an important way to add value.
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Sep
11
Content Marketing
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Sep
01
Marketing
Infographics are a great way to mix up your content and communicate complex concepts in an accessible way.
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Aug
18
Digital Marketing
How to get high quality free stock images to boost your digital marketing efforts
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Aug
12
Social Media
Having a social media presence is an important part of the marketing plan for many businesses, but there are a few things to think about before you jump in.
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Jul
30
Content Marketing
Planning your blog as part of your content marketing strategy will make it easier to keep it interesting and balanced.
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