5 reasons your website is never finished

March 10, 2015 at 12:25 PM

I love working with clients on their websites - it is how I meet some of my clients for the first time. A lot of work goes into it, both from the design side and the content side, and it is so rewarding when a site goes live. At which stage many people are inclined to wipe their brow and say “Well, that’s done!” and move on. 

Um. Sorry.  No. No, it’s not. 

If you are serious about using your website as a marketing tool here are five reasons your website will never be finished. 

1. Search Engine Optimisation (SEO). SEO is improving a website to optimise the website's results on search engines. Some aspects of SEO can be done just the once, but to keep your organic search results high you need to keep giving your website attention. Keeping your website up-to-date tells search engines it is still active, thereby improving its rating. 

2. Search Engine Marketing (SEM). While SEO is a component of SEM, SEM includes getting traffic to your website through both paid and unpaid means. Successful SEM must include ongoing keyword strategy, website content updates, back-linking, social media activity and so on. Attracting and keeping the attention of search engines requires ongoing work.

3. Your business should be growing and changing, and your website should reflect that. Schedule regular reviews of your site. At the most basic level check links, personnel details, contact info etc. But also take a wider view: does your site still reflect your core business, values, areas of expertise? Are you showcasing your most recent photos, projects and client testimonials?

4. Design trends and consumer preferences are constantly changing. We’re not talking change for changes sake - it can be frustrating for customers and clients if a site has changed dramatically every time they visit. But likewise a dated site design can be off-putting. 

5. Technological advances. More and more people view websites on mobile devices – is your website mobile optimised?  Is it integrated with your social media presence? You should keep on top of other small improvements you can make to your site as well – such as replacing a static map image with Google Maps.

This may sound like a lot of work, but is really just small ongoing tweaks here and there - and if you are constantly updating your website, you will have an edge over competitors that aren’t. 

Want to talk about it? Contact us

Tags: Social Media organic search seo websites sem
Category: Website content


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